"Know the ideal GSM of your towels !!"

Know the ideal GSM of your towels !!
www.wovenluxury.com 

What does GSM mean?

The standard measurement for weight of fabrics is Gram-mes per Square Meter (GSM). This is also used to indicate the quality of a towel. The higher GSM the better the quality.

Which GSM?

The first question often asked is what weight of towel is best? Towels are measured by GSM: Grams per Square Meter which is the density of the towel (This is the accepted standard.). But, in our view, 550-700gsm is the ideal weight to balance softness and absorbency at a cost effective price. But weight is only important if the cotton is of a premium quality and this has to do with the length of the fiber, otherwise known as the staple.

The softness and absorbency of a towel will be greater with increasing GSM, therefore the higher the GSM, the more luxurious the towel. A towel that weighs less than 400gsm will feel thin and this should be the minimum weight for hand/guest towels. Luxury towels fall in the region of 550 – 700gsm and higher in some cases.